Independent consultancy · Croatia & beyond
A different perspectiveMarketing, PR & Content
Good work deserves
to get noticed.
I help architecture studios, designers and creative brands find the right words, shape their marketing and get their work in front of the right people.
14+
Years in marketing & communications
100+
Media placements & features
50+
Global projects supported
PR, marketing &
editorial content.
Independent by intention.
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The perspective
A journalist’s eye. A strategist’s brain. Plenty of curiosity.
Turning good work into a story worth noticing.
Good work does not automatically become a good story. Bits of Brand helps brands turn expertise, ideas and distinctive work into PR, marketing and editorial content that people understand, remember and act on.
Get to know Bits of Brand
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The expertise
PR, marketing and
stories worth sharing.
From strategy and media relations to editorial content and digital marketing, I help brands say the right thing, in the right way, to the right people.
Marketing & Strategy
Helping creative businesses define their direction, strengthen their positioning and create a clearer path for growth.
02PR & Media Relations
Helping brands get their work in front of relevant audiences and publications.
03Content & Copywriting
Turning ideas, projects and expertise into content that helps brands connect with their audience.
Direct, thoughtful collaboration shaped around what your brand actually needs.
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Meet the founder
Mirna
Huhoja-Dóczy.
PR & Marketing Consultant, Journalist
I’ve spent the past 14 years making sure good work doesn’t disappear behind vague positioning or forgettable content. My background is in marketing, international media, and the creative industries, and I’m also a journalist and Editor-in-Chief of a design magazine, occasionally contributing to different publications. That means I understand both sides of the pitch: what brands want to say, what editors need to hear, and why those are rarely the same. Through Bits of Brand, I bring that editorial eye to PR, marketing, positioning and content for creative and hospitality brands.
More about Mirna05 /
How we work
The strategy
behind the story.
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The deep dive
Getting to know your brand, your vision and the little details that make it yours.
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The big idea
Finding the strategy behind the story and the direction behind the decisions.
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The story build
Creating thoughtful communication that feels as intentional as the work itself.
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The spotlight
Helping the right people discover, understand and remember your brand.
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From the journal
Ideas. Observations.
A point of view.
Explore the blog
Architecture Digital Marketing, or How to Stop Your Best Work Hiding in Plain Sight
November 2, 2026
Can an Editor Use Your Press Kit Without Emailing You Six Times
October 10, 2026
Good ideas rarely fit into two articles.
Explore more notes on visibility, design, creative business and the occasional local story worth telling.
Keep in touch
Follow along,
wherever you read.
Day-to-day work, press features and the occasional note from the studio — no feeds to maintain, just the profiles.
Let’s start a conversation