Privacy Policy

Last updated: July 2026

1. Introduction

Bits of Brand, obrt za marketing i komunikacije (“Bits of Brand”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Croatian data protection laws.

This Privacy Policy explains how we collect, use and protect personal data when you visit our website, contact us, subscribe to our newsletter or interact with our services.


2. Data Controller

The controller responsible for processing your personal data is:

Bits of Brand, obrt za marketing i komunikacije
Owner: Mirna Huhoja-Dóczy

Pleš 70e
42253 Bednja
Croatia

OIB: 85784310661
MBS: 98836587

Email: info@bitsofbrand.com


3. Personal Data We Collect

Depending on how you use our website and services, we may collect:

Contact Data

When you contact us through our website, email or other communication channels, we may collect:

  • name
  • email address
  • company or organization name
  • information included in your message
  • any other information you voluntarily provide

Newsletter Data

If you subscribe to our newsletter, we may collect:

  • name
  • email address
  • subscription preferences
  • information about newsletter engagement, such as opens and clicks

You can unsubscribe at any time using the unsubscribe link included in our emails.

Client and Business Data

If you engage Bits of Brand for services, we may process information necessary for providing services, communication, invoicing and maintaining business records.

Technical and Usage Data

When you visit our website, we may automatically collect:

  • IP address
  • browser type
  • device information
  • operating system
  • pages visited
  • website interactions
  • approximate location derived from IP address
  • referral sources

4. How We Use Personal Data

We use personal data for the following purposes:

  • responding to inquiries and requests
  • providing marketing, communications, PR and consulting services
  • managing client relationships
  • sending newsletters and updates where consent has been provided
  • improving website performance and user experience
  • measuring website traffic and marketing performance
  • analyzing advertising campaigns
  • maintaining website security
  • complying with legal obligations

5. Legal Basis for Processing

We process personal data based on:

Consent

When you:

  • subscribe to newsletters
  • accept optional cookies
  • agree to marketing communications

You may withdraw your consent at any time.

Legitimate Interest

For:

  • responding to inquiries
  • improving our services
  • website security
  • business communication

Contractual Necessity

When processing is necessary to provide agreed services.

Legal Obligation

Where processing is required by applicable laws and regulations.


6. Newsletter and Marketing Communications

If you subscribe to our newsletter, your personal data will be used to send updates, insights, announcements and relevant information related to Bits of Brand.

Newsletter communication may include information about:

  • marketing insights
  • creative industries
  • services
  • projects
  • relevant news

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.


7. Third-Party Services and Data Processors

Bits of Brand uses third-party services that may process personal data to provide website functionality, analytics, advertising and communication services.

These providers process data according to their own privacy policies and applicable legal requirements.

Google Services

We may use Google services, including:

  • Google Analytics
  • Google Ads
  • Google Tag Manager

These services may collect information such as website interactions, device information, cookies and advertising identifiers.

Google may use collected information to provide analytics, measure advertising performance and improve its services.

Meta Platforms

We may use Meta services, including:

  • Meta Pixel
  • Facebook Ads
  • Instagram Ads

These tools may collect information about website interactions, advertising activity and user behavior to measure campaigns and provide relevant advertising.

LinkedIn

We may use LinkedIn services for professional communication, analytics and advertising purposes.

LinkedIn may process information according to its own privacy policy.

Email Marketing Providers

Newsletter subscriptions may be managed through third-party email marketing platforms.

These providers may process:

  • name
  • email address
  • delivery information
  • engagement data such as opens and clicks

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide functionality, analyze website usage and support marketing activities.

Cookies may include:

Necessary Cookies

Required for the website to function properly.

Analytics Cookies

Used to understand website traffic and improve website performance.

Examples:

  • Google Analytics

Advertising Cookies

Used to measure advertising performance and deliver relevant advertising.

Examples:

  • Google Ads
  • Meta Pixel
  • Facebook Ads
  • Instagram Ads

Social Media Cookies

Used when interacting with social media features or embedded content.

Examples:

  • Facebook
  • Instagram
  • LinkedIn

You can manage cookie preferences through our cookie consent banner provided by Complianz.


9. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.

Newsletter data is stored until you unsubscribe or request deletion.

Client and business records may be retained for periods required by applicable accounting and legal obligations.


10. Your Rights Under GDPR

You have the right to:

  • request access to your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • restrict processing
  • object to processing
  • withdraw consent
  • request data portability where applicable

To exercise your rights, contact:

info@bitsofbrand.com

You also have the right to submit a complaint to the competent data protection authority.


11. International Data Transfers

Some third-party providers used by Bits of Brand may process data outside the European Economic Area.

Where required, appropriate safeguards are used in accordance with GDPR requirements.


12. Security

We take reasonable technical and organizational measures to protect personal data from unauthorized access, loss, misuse or disclosure.

However, no online transmission or storage system can be guaranteed to be completely secure.


13. External Links

Our website may contain links to third-party websites.

Bits of Brand is not responsible for the privacy practices, content or security of external websites.

We encourage users to review the privacy policies of third-party websites they visit.


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements.

The latest version will always be available on this website.


15. Contact

For any questions regarding this Privacy Policy or your personal data:

Bits of Brand, obrt za marketing i komunikacije
info@bitsofbrand.com