I’ve spent the past 14 years working across marketing, PR, editorial content and international media, helping brands find the stories people will actually care about, and the right ways to tell them.

My background is somewhere between journalism and marketing, as I started out writing for media but later moved into international communications and brand strategy, and never stopped thinking like an editor. It means I look beyond what a business wants to say and focus on what its audience, customers and the media might genuinely want to hear.

Through Bits of Brand, I work with architecture studios, interior designers, artists, photographers, hotels, restaurants and other design-led businesses that need stronger positioning, compelling content and meaningful media visibility.

Alongside my client work, I write and edit features, interviews and stories for international design, architecture, culture and lifestyle publications. This editorial perspective shapes everything I do: I understand what makes a story interesting and what editors are looking for.

My PR work has helped brands and creative projects earn coverage in Forbes, The Guardian, BBC, Vanity Fair, Vogue Italia, Casa Vogue, Dezeen, ArchDaily and Designboom.

Bits of Brand is intentionally independent. Clients work directly with me, without account management or generic agency processes. When a project needs additional expertise, I collaborate with a trusted international network of writers, translators and creative professionals.